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Richman Ministries

Sales pages for a collection of Christian digital PDF guides.

Industry
Digital publishing
Platform
WordPress · Elementor
Role
Sales page design and build
Year
2025
RMDigital publishingWordPress · Elementor07 / 2025

Context

A publisher of Christian digital guides needed sales pages for a collection of PDF products.

The assignment

Build sales pages in WordPress and Elementor that present each guide clearly and lead a reader toward purchase.

My responsibilities

  • Sales page build in WordPress and Elementor
  • Page structure for a digital product collection
  • Responsive implementation

Approach

Structure over persuasion tricks

Pages were ordered so a reader learns what the guide is, who it is for, and what is inside before being asked to buy — rather than leading with pressure.

Consistent across the collection

A repeatable page structure was used across the guides so the collection reads as one publisher rather than a set of unrelated pages.

Delivered

  • Sales pages for a collection of digital guides
  • Consistent, repeatable page structure
  • Responsive layouts across device sizes